Jan 7, 2011

IPL-4 Auction of Players, $75 million are on Stake Live On SETMax

Ten bidders, 350 players, 16 hrs, $75 mn


The 2011 edition of the IPL will see 74 matches with ten teams and some of the hardest hitters and greatest bowlers in action. 

The team owners make money from gate collection at the stadium, from advertisement, from selling team memorabilia. Many run websites too to build dedicated fan base and sell items, from T-shirts to cricket gear with the team logo embossed.

The structures of the IPL teams have been such for the first three editions that no four retainable players put together would be worth more than $3.5 million. 

The combined worth of the four players being retained by any team shall have to be calculated. The expenditure cap of the IPL teams will be that much less than the original $8 million cap for the IPL auction 2011. 

These guidelines suggest that the forthcoming IPL auctions will be another electrifying event.

From a five-day Test with a rest day in between, cricket has grown in popularity exponentially with introduction of the one-day format.

A portly, flamboyant Vijay Mallya, a liquor to airlines honcho, dimpled Preity Zinta, the lissome Shilpa Shetty, the diminutive Gayathri Reddy and Nita Ambani, another portly honcho N Srinivasan and above all the 'King of Bollywood' Shah Rukh Khan or their representatives will be bidding for their best bets. 

SET Max will telecast live the players' auction for the fourth season of the Indian Premier League (IPL) to be held in Bangalore on Saturday and Sunday.

MAX, the official broadcaster of the Players' Auction and the IPL, will telecast a ring side view of the event on both the days as the team owners battle it out to buy their desired players to make their dream teams. 

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