Rs 20 Crore Deal For Sachin Tendulkar With Coca Cola

Master blaster Sachin Tendulkar is understood to have finalised a three year endorsement deal estimated around Rs 20 crore with beverage major Coca Cola, after rival PepsiCo dropped him about two-and-half years back.

 Coke has struck a three year deal estimated to be worth around Rs 6 crore per year with the ace batsman.

PepsiCo had dropped Tendulkar as part of its strategy to phase-out aging brand ambassadors, which included ex-India captains Sourav Ganguly, Rahul Dravid and Bollywood superstar Shah Rukh Khan.

The 37-year-old right-handed batsman currently endorses a host of brands and companies, including Toshiba, ITC, Boost, Canon, RBS, Reynolds, Jaypee Cements and Aviva.